The Velvet Casket is a jewelry brand that embodies the spirit of entrepreneurship and the pursuit of self-identity. Founded in 2017 by Bhakti Sudha and Himani Mittal during their first year of college, the brand began as a passion project fueled by their desire for self-hood. With limited resources, the duo saved their pocket money to invest in their initial inventory, laying the foundation for what would become a beloved brand known for its quality and affordability.

The Velvet Casket quickly gained traction, winning the hearts of customers who appreciated the genuine and heartfelt nature of the brand. Bhakti and Himani transformed their vision into reality from their homes, slowly building a loyal customer base and earning valuable feedback that only motivated them to grow further.

However, like many businesses, The Velvet Casket faced significant challenges during the COVID-19 pandemic, experiencing a major slump. But this setback only strengthened their resolve. In 2024, they made a powerful comeback with a renewed vision and ambition, ready to take The Velvet Casket to new heights. Today, the brand stands as a testament to their dedication, offering a unique blend of quality craftsmanship and affordability that continues to resonate with customers across the globe.